Creating engaging, interesting content is one of the most important things you can do as an entrepreneur or business leader. After all, your online presence will likely be viewed by people looking at your website or mobile app, through social media sites like Facebook and Twitter, and possibly even outside sources like Google and YouTube.
If your audience doesn’t find what you have to say interesting, they won’t spend time reading it or talking about it with other people. And since they’ll lose out on that valuable exposure, they’ll stop investing in supplies or products related to your field of expertise, which eventually could hurt your bottom line.
That wouldn’t be a good thing if you're trying to run a business!
It's also worth noting that more eyes means better search engine ranking for your site. People will probably start linking to you, creating backlinks that help increase the popularity of your page. Over time, this will contribute to higher rankings.
On the flip side, no traffic = missed opportunities. So how does one create engaging, interesting content? Here are some tips from us here at SEOSources.com, your new go-to source for all things seo.
What does it mean to be content optimized?
Being well-optimized means making your website or page content rich enough to attract new visitors, increase engagement, and improve conversions. Your site or page should tell a story, emphasize important messages, and include pictures and media that help convey these points.
Your content can be natural or produced (created/written). It’s okay to use some keywords here and there, but please avoid keyword stuffing – using the same or similar keywords over and over again without linking them together.
It’s also important to remember that not every piece of content needs to be long. Some things can be short and still make an impact if done right.
Some examples of short content are: an image or video summary, an article with the main point highlighted, or even just the essential phone number and link of a product or service.
Make your website friendly for your visitors
If you want more people to visit your site, make it easy for them! Yours will probably look different from other sites’ when it comes time to surf the web.
Most websites have an index or home page that contains information about the business or product they represent. It may also contain links to other pages of the site (such as a link to the store where customers can find out what products are in stock).
By introducing new features and changing old ones, you can give your website some much-needed facelifts and improve its overall performance. This article will talk about several ways to do this.
Use SEO keywords
When optimizing your content for search engines, making sure it is relevant to what you want to achieve with your website is the first step. What people are searching for online and how they perform searches is changing rapidly, so staying abreast of these changes is important in ensuring your site will be found.
SEOs create keyword lists that contain all of the important search terms used by searchers. These keywords are then mixed into the text of your web pages or even attached as meta-tags (like keywords and description for websites).
By using this process, your page or article will “contain” these keywords, helping them to get indexed quickly and effectively. Websites with engaged users tend to do well because people have heard about their products and services through conversations and word of mouth.
Your goal is to make your content interesting enough that someone who searched for one of those keywords would read it, thus promoting engagement and exposure for your business.
Create great content
Creating interesting, well-written content is one of the most important things you can do to optimize your website and gain back the lost ground that competitors have them on in search engine rankings.
Content marketing is all about sharing valuable information with the world via various channels. Starting from this article, I’d like to talk more in-depth about how to make the best use of content to improve your online presence.
First off, what is content? According to Merriam-Webster, it is “something expressed or conveyed; something spoken or written.”[1]
That sounds pretty good!
A lot of times people get stuck into thinking that writing an article is enough to achieve their goal of having more exposure. But producing quality content takes time to hone.
It doesn’t matter if you are trying to increase web traffic to your site or boost engagement on social media sites, creating engaging, high-quality content is your best bet.
There are many ways to develop your writing skills, so don’t feel limited by the tips listed here. Take some time every day to write, learn new tricks, and create your own unique style!
Now let’s take a look at some easy ways to start creating better content.
Link your website with other influencers
One of the biggest ways to gain exposure for your online business is by linking out. Creating link-worthy content that people will want to share or reference can bring in new traffic, shares, and eventually sales.
It’s not enough to have great content if nobody knows about it. By linking to related topics and sites, you’re telling the internet that there are good resources on that topic.
Link up with others who already have a large audience – this would be another way to promote their site! Influencer marketing is a powerful tool for startups looking to grow.
There are many free tools that make it easy to add links to your account, such as Linkyolis (for free) and Sharetribe (paid). Both allow you to pick which links you add and give you quick statistics on how much engagement each one gets.
Finding relevant bloggers to collaborate with is an important part of successful influencer marketing. They must feel like they get value from adding your link, and you need to feel confident in their quality of content.
You could also start your own group or circle on social media networks to get more direct connections with people.
Tell your visitors to subscribe to your blog
Let’s look at another way to increase engagement with your site. While it may sound weird, telling your audience to do something can be an effective technique to generate action. In this case, you can tell your readers to sign up for your blog or read more of your writing by clicking here!
This is a very common tactic in online marketing. It works because they asked you to take some action, so now you must comply or face their wrath. By using this strategy, you will gain followers who will continually check out what you have to say.
Your success as a blogger depends largely upon how engaged your audience is. If people are not interacting with your content, then others will run into the same problem.
By adding a call-to-action that encourages interaction, you will achieve your goal. You deserve the best chance at success, which is why it is important to optimize your website and grow your follower base.
Encourage commenting
One of the biggest off-site optimization strategies is encouraging other sites to interact with your site by creating comment sections or forums.
By adding comments to your website, you’re helping to increase the popularity of your site, while also generating valuable content that people can find value in.
Other websites may choose to respond to one of your posts, which helps promote engagement and audience growth.
Some great ways to use comments as an online marketing tool are: asking questions, responding to complaints, sharing success stories, etc. – all of these generate attention and content for your site.
Running a giveaway via leaving a link to it on another site’s article is another way to add value to their page while boosting traffic to yourself.
Reputation management
Another important factor in getting your website ranked higher is reputation management. This refers to changing or altering parts of your site that people may look negatively on, or working to remove content or images that have been tagged as negative.
For example, if you’re looking to improve your company’s image, then removing an email or announcement sent out by the CEO can help mitigate some bad press.
Similarly, if there’s something embarrassing you wrote about, then taking it down will make yourself seem more professional.
Reputation management isn’t just limited to deleting things, either. For instance, instead of simply leaving comments on a negative article, try adding value to it!
By creating and posting comments on positive articles, this creates a healthy dialogue and brings up new topics. It also gives the writing editor exposure for their site while generating attention for yours.
And finally, be sure to check out our ultimate guide for proof-reading and editing tips.